PHAMON is a smart automotive marketplace built on trust,
bringing together buyers and sellers across the globe.
About us
We combine deep industry expertise with intelligent trade solutions to create an ecosystem where businesses can confidently buy, sell, and exchange automotive parts across borders. Our platform is built on transparency, efficiency, and real partnerships.
Our technology and legal frameworks enable compliance-first transactions, smart pricing, and inventory optimisation — whether you're a dealership, distributor, or independent trader.
Unlock Inventory Value
Turn excess inventory into purchasing power—smartly.
Smart Price Matching
Our AI engine evaluates value, demand, and pricing.
Secure Trade Execution
Secure, safe, transparent cross-border trade.
Scale Globally, Confidently
Scale into new markets with compliant systems.
What sets us apart
Our platform is built with technology, legal frameworks, and systems designed to support global trade.
Meet the people behind PHAMON — combining legal expertise, global automotive insights, and visionary leadership.
CEO & Founder
Seggayi Ashiraf is the CEO and Founder of PHAMON Automotives, a visionary startup transforming the automotive aftermarket through digital innovation. A thought leader and speaker (Automechanika Dubai 2024), Seggayi combines a legal background with entrepreneurial expertise to scale AI and blockchain-driven solutions like the TradeSmart Exchange. He is dedicated to building a seamless, sustainable ecosystem for the global automotive industry.
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Co-Founder
Sheillah Naluggwa is the Co-Founder of PHAMON Automotives, where she leads strategic initiatives in smart and sustainable mobility. With a specialized background in IT Project Management, Sheillah bridges the gap between cutting-edge technology and operational efficiency. She is dedicated to positioning PHAMON as a global leader by optimizing product development and scaling innovation within the automotive sector.
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